Being a business owner means that you have to wear many hats. You have to be a leader, a manager, a marketer, a strategist, and much more. However, you may also have to be the living embodiment of your business’s brand, especially if you’re running a smaller company or one that’s more innately engaged with its customer base. As such, how you carry and present yourself can, in turn, reflect on how people see your business, too. So, you need to be in control of your own public perception, and the tips below can help with that

Many small business owners have ambitions to grow and expand. Developing an organization of any kind requires money. In many cases, there are various funding streams to consider. If you’re on a mission to grow your business, this guide is packed with ideas to help you achieve your financial goals.

in this post, I'll explore a few marketing tips for those taking over an existing business, including how to carry out a marketing audit and how/when to rebrand. 

As powerful as organic searches are, you need to invest a significant chunk of your marketing budget into the paid advertising side of things - specifically, Google Ads. The downside to this is simple: running paid Google Ads campaigns is tricky and requires a great deal of experience. Lucky for you, we’ve researched and found the top-rated digital marketing companies that’ll help you grow with Google Ads.

There comes fatjoe, a long-time player in the SEO game that’s always taken a no-nonsense approach. They’ve been laying the groundwork for when Google decides to launch its “Search 2.0” phase that uses AI to read, interpret, and summarize content. Rather than trying to resist the change, fatjoe opted to evolve with it and tweaked its approach accordingly so clients could stay visible in the new search.

By picking and implementing the right AI skills platforms for your business, you’ll end up seeing more and more benefits. You’ll have a better running, more efficient, and more profitable business as time goes on. It’s just a matter of finding the right platform for your business.

Professionalizing your branding, that is giving the impression of your security priorities without necessarily making it part of your basic branding, is an essential practice to get right. It also takes a fair amount of creative skill.

As a business owner, you’ve probably put a lot of work into your website. This is the online face of your business, after all. Unfortunately, website appearances aren’t the only things you need to worry about, nor are they always what they’re cracked up to be. In fact, even the best-looking website could actually be about to pose some pretty serious security problems for you and your customers.

Marketing can be strong, but even the more vague payoff still might not come. In such circumstances, it’s important to think about what could be going wrong and how your approach could have influenced it.

In this post, I'll discuss what to think about if your message simply isn’t breaking through:

Community has always mattered to company success, but never was it more important than in this age of sustainable shopping and business accountability. You’ll especially feel the pressure if you’re opening a new physical business in a local area, where you can bet everyone will be researching your brand from the moment those ‘coming soon’ signs appear.

Starting a limited company sounds like a big milestone. You've moved past the early hustle, the freelance feel and the uncertainty of wondering if this thing will last. You're official now. Registered. On record. A company director - it even sounds impressive. But what no one really tells you is how much everything changes once that registration email lands. Let's take a closer look at what “going limited” really means.

A customized, effective marketing strategy has the potential to transform your fortunes in business, but it’s not always easy to deliver results. If you’re looking to improve figures and outcomes, key areas to focus on include reviewing and analyzing your current strategy, choosing the right methods and channels, and using relevant, accurate data to make decisions. It’s also beneficial to embrace new technologies and marketing trends, and to use reviews and client feedback to improve future campaigns. 

By improving your business office, you can ensure that it delivers the results that you are looking for and works as a great shared space for your employees.

Wireless live video allows you to be present at product launches, inspections, factory floors, events, without the need for a truckload of gear. You move, the camera follows you, the story continues. It is human, it is now, it is reliable. That is the new currency for growing that business.

A BPO, or business process outsourcing, can take care of various tasks that make your time as a business owner a whole lot more frustrating. 

They tend to offer a few different outsourcing options, and it’s best to comb through each BPO to see what they cover and how.