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Business and marketing Ana Lea Amelio Business and marketing Ana Lea Amelio

How To Win The Community Around When You're The New Business On The Block

Community has always mattered to company success, but never was it more important than in this age of sustainable shopping and business accountability. You’ll especially feel the pressure if you’re opening a new physical business in a local area, where you can bet everyone will be researching your brand from the moment those ‘coming soon’ signs appear.

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Business and marketing Ana Lea Amelio Business and marketing Ana Lea Amelio

The Grown-Up Side of Going Limited

Starting a limited company sounds like a big milestone. You've moved past the early hustle, the freelance feel and the uncertainty of wondering if this thing will last. You're official now. Registered. On record. A company director - it even sounds impressive. But what no one really tells you is how much everything changes once that registration email lands. Let's take a closer look at what “going limited” really means.

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Business and marketing Ana Lea Amelio Business and marketing Ana Lea Amelio

Optimizing Marketing Results: How To Reach The Next Level

A customized, effective marketing strategy has the potential to transform your fortunes in business, but it’s not always easy to deliver results. If you’re looking to improve figures and outcomes, key areas to focus on include reviewing and analyzing your current strategy, choosing the right methods and channels, and using relevant, accurate data to make decisions. It’s also beneficial to embrace new technologies and marketing trends, and to use reviews and client feedback to improve future campaigns. 

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Business and marketing Ana Lea Amelio Business and marketing Ana Lea Amelio

Business Owners: Support Your Growth By Supporting Your Well-Being

Business owners are famous for pouring all their energy and attention into their businesses. Yet, while this can seem like a smart move — it takes a lot to build a successful business, after all — it can actually have a negative impact on a long-term basis. While the business owner is devoting themselves to their business, they’re failing to provide adequate care for themselves.

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Business and marketing Ana Lea Amelio Business and marketing Ana Lea Amelio

Why The Smallest Branding Details Stick In People’s Minds

Big logos and bold slogans might catch eyes, but it’s the tiny details that settle into memory and shape the way people feel about your brand. These are what set brands apart in a crowded marketplace. The texture of a business card, the curve of a logo’s letter, even the tone of a thank-you email can linger in someone’s mind long after the main message fades.

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