As a coach, your time is incredbly valuable. Between individual client calls, your group program or masterming and all the marketing tasks you gotta do, you don’t exactly have time to answer questions about your coaching packages and containers every day.

Free consultations and vibe check calls are great but let’s face it - they drain your energy and take up time you could spend working with your paying clients or strenghtening your programs.

What if I told you there is a way to set client expectations and establish boundaries so that you could cut back time on unnecessary “pick your brain” calls?

The good news is: you can, with a little help from your website!

That’s right - your website is not just an online place to learn more about your business. When set up the right way, it sells your coaching packages for you AND it helps you pre-qualify your leads by setting clear expectations and boundaries from the get-go.

And I’ll show you how in this article.

6 ways to make your coaching website work for you

Heads up: this post may contain affiliate links. In other words, if you make a purchase using my link, you won’t pay a dime more but I’ll earn a small commission. My chips and salsa fund thanks you from the bottom of its heart… er stomach?

Save time in your coaching business with a website that clearly outlines your boundaries and sets client expectations from day 1

By setting up your website the right way, you can avoid a lot of unnecessary calls and having to answer the same questions over and over again. Here’s how to do it.

1. Provide an overview of your process

Make it super easy to understand what the process of working with you looks like. Your potential clients want to know what to expect when they invest in your coaching package so be as transparent as possible without bogging them down with every single detail.

Basic timeline and big-picture steps go a long way towards setting expectations with your clients.

For example, my services page includes a simple overview of my brand and web design process:

As you can see, I don’t include every single step of the process but a much simplified view of the major milestones and a quick description of what happens during each stage.

2. Discuss your availability

There’s nothing worse than when you’re about to sign a potential client and they end up shocked when you tell them you can start working with them in a month’s time. Or when they sign up for a coaching container and expect you to be available 24/7.

This is great information to include in your FAQs or even with an announcement bar that includes information on when you’re booking the next round of clients.

I’m also a big advocate of outlining your communication policy as well - that way clients know they can’t expect a reply at all hours of the day as well as respect your time off.

3. Include your prices

This is a topic of a hot debate on the internet but I firmly believe that your website should include your prices. When you don’t include your prices, your potential clients might think you’re outside of their budget and won’t even bother to inquire with you, even though they could afford your services.

On the other hand, you might also have people reaching out to work with you who really can’t afford your services but didn’t know that because there is no information about it on your website.

This ends up wasting both yours and theirs time and might even lead to frustration on their part.

By including prices on your website, you’re setting the right client expectations and preventing a lot of misscommunication.

If you’re not comfortable listing your full price or if there are a lot of factors that determine the final cost, then include a starting point or a price range.

4. Share case studies

I’ve written before how testimonials are a great way to build trust and show potential clients the results others have gotten from working with you.

But you what’s even better?

Case studies.

Case studies are perfect for explaining your process and coaching method in great detail as well as clearly demonstrating the transformation your client went through.

They work even better if you can back them up with numbers or tangible results your clients have experienced.

Remember to tell a story here instead of sharing dry facts. Stories sell and most coaching clients want to know that you can address more than surface-level problems.

When working with clients in a coaching or consulting capacity, there are always inner desires and wants that ultimately need to be satisfied. It’s what drives your clients towards investing in your containers. By telling a story, you can tap into those inner desires and show them that you can solve their problem.

5. Incorporate Frequently Asked Questions section or page on your website

One of the easiest ways to eliminate a lot of back and forth with potential clients is to add an FAQ section to your page. This simplifies their customer journey as they can access all of the questions right away and see the answer in the context of the coaching package they’re interested in.

Another way is to add a general FAQ page to your website if you regularly get more than a handful of the same questions.

A few ideas for what to include in your FAQs:

What should your clients know about working with you? Include information on what your coaching process looks like and what’s included in your package.
General timeline questions such as how long each package takes, how long are individual sessions, how soon they can expect to see results, etc.
Payment fees such as how can they submit payment, is there a re-scheduling fee for individual sessions, what happens if they need to cancel the program, any payment plans, etc.

6. Make sure your website looks professional and is easy to navigate

Here’s an interesting stat: 75% of consumers will judge a business’s credbility based on their website design.

In other words, if you want your website to be credible, make sure it looks professional.

But what does that mean?

In a nutshell, a professional website is:

well organized in the way it presents information
easy to navigate on all devices
makes it clear what the next step should be
isn’t cluttered with wall-to-wall text or unnecessary elements that distract from the main message

When your website shares the right information and has a professional design, it shows potential clients that you value your business. It’s a signal that you will take good care of them as well.

Final Thoughts

I’ve said it before and I’ll say it again: your website is your best marketing asset that can save you a ton of time in your business. By implementing the changes I shared here, you’ll cut down on unnecessary calls, set client expectations from the start, and establish boundaries in your coaching business.

Wanna get a head start? Explore my Squarespace templates designed with coaches and service providers in mind or book a free consultation call to learn how we can bring your website vision to life.

For more tips and tricks, check out these articles:

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