Design Better Campaigns With The Top 6 Market Research Agencies
What does a market research agency do for your business? Effectively, they help you get to know your customers better than ever before. The best agencies understand the tactics and tools to uncover deep customer insights, which allows you to figure out the best ways of targeting the people who matter the most to your brand.
Market research is the foundation of any successful campaign - if you want a marketing strategy that converts and yields a very positive ROI, then a market research company will help you do just that.
It’s an aspect of business that many people neglect, but you can get started with this list of the top-rated market research agencies for 2026. Scroll through the options and pick a partner that’ll help your business grow.
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1. Vision One Research
Let’s start things off with a market research agency that’s won multiple awards and is dubbed the number one research company in the UK. Vision One Research offers a full-service approach to your market research needs - which is a fancy way of saying it handles everything for you.
A mixture of cutting-edge technology and years of experience allows this agency to conduct the most thorough research possible. It’ll help you know your customers like never before, but it also assists you in researching new market opportunities. The focus is on giving you all the data you need to make smarter decisions and grow your business - if it’s good enough for global brands like Lego, Coca-Cola and Levi’s, then it’s definitely good enough for you.
2. Mintel
Mintel gives you global market intelligence in a bid to understand consumers and predict upcoming trends. It’s an experienced market research agency that works with brands all over the world to help them figure out what makes their customers tick. The more you look at their website and read through their services, the more you see this is all about consumer demand. Mintel claims to know how consumers think and what they want, which allows you to mould marketing campaigns around that knowledge.
Furthermore, it’s one of the top places to go for market research if you’re trying to innovate and get ahead of the trends. The company has been very good in the past at predicting what will be popular, so it could empower you to get ahead of the competition in that domain.
3. Adience
With Adience, you have a specialist market research agency that caters to the B2B market. With that in mind, if your business focuses entirely on business customers, then this could be the best option for you. Normally, it’s difficult and time-consuming to carry out research on business clients, but Adience simplifies this for you.
It’s a company that likes being flexible in its approach and works with you to meet your goals. One cool thing you’ll like about this agency is that it doesn’t just dump a shedload of data into your hands and leave you with it. After conducting the B2B research for your business, it helps to provide answers within the analysis. This leads to better decision-making and a much-improved way of learning how to tap into the business market.
4. Brandwatch
Brandwatch isn’t a full-service market research agency, but it does provide some of the best social insights out there. Sometimes, understanding social trends and what creates engagement on social media platforms is the key to designing better campaigns. Brandwatch is able to do this by leveraging pioneering AI and incredibly deep-set analytics to give insights into live social trends.
If you want to figure out what your target audience talks about or the content it engages with across different social platforms, this is the place for you. It even helps you identify the best influencers to partner with for influencer marketing - and you can manage campaigns straight from the platform itself.
5. GWI
Next up is GWI, which is all about generating insights for your business so you can define your audience and understand their wants and needs. What’s interesting here is that it’s not so much an “agency” but more of a platform. GWI uses incredible AI systems to empower you to find the key answers you’re seeking about customer behaviour, market trends, etc.
All you do is pay for the service and then ask questions. It promises to deliver analyst-quality responses in a matter of minutes. As such, it’s a great compromise for those who need the help of a market research team but can’t afford the services. Startups tend to benefit the most from GWI - it’s great for giving you a fresh perspective on your market.
6. IFF Research
Last on the list is IFF Research, which has been around since 1965. That easily makes it one of the longest-serving market research agencies in the country, and it’s made a name for itself with tailor-made research solutions. You don’t find a cookie-cutter approach here; everything is designed around you and your business. The extent of the research depends on what you’re looking for - and the IFF Research team can handle just about everything.
An interesting fact about this agency is that it also offers some specialisations in particular business areas like financial services, health & wellness, education and so on. Whether you’re looking for general customer behavioural insights or customer satisfaction measurement, IFF could be the choice for you.
Empower Your Campaigns With A Market Research Partner
No matter which of these agencies you eventually choose, they all give you a market research partner to improve campaigns both now and in the future. The secret to a successful marketing strategy relies on research. You must know the following:
Who your target customers are
What they want
How they behave
How you’ll connect with them
Market research agencies set you up by providing all of this knowledge through clear-cut data. It’s then up to you to take it and make better decisions. Before you select your ideal partner, consider your main market research needs, set a budget, and book consultations to get to know the agencies a little better.
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