An Honest Review of Abogados Now: Specialists in Hispanic Legal Marketing
Right now, the legal market is not only highly competitive but also overcrowded with high-quality experts offering their services at reasonable prices. Combine this with the fact that the cost per lead for legal clients is also soaring, and it means that it's becoming ever more difficult to secure the leads needed to maintain your legal business.
Fortunately, there is a solution to this problem, and it's to target less saturated demographics, including in the US, the Hispanic population. Of course, for this to work, your firm needs to reach Spanish-speaking clients effectively, and this means ditching the generic marketing approach and opting for one targeted specifically to this market. This is exactly what Abogados Now does, and you can check out our honest reviews of choosing them to do your Hispanic legal marketing below.
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Who are Abogados Now?
Abogados Now is a legal lead-generating company that specializes in digital marketing for law firms. Established in 2018 by Hugo E. Gomez in Long Beach, California, Abogados Now is Spanish for Lawyers Now. Their key focus is securing leads from the Hispanic demographic for their law firm customers. Based in the US, the expert bilingual team acts as a marketing partner to your law firm, primarily focused on measurable growth.
Abogados Now helps law firms get more clients by marketing their services to the Hispanic demographic.
Abogados Now are different from other marketing firms because they focus solely on sourcing legal leads from the Hispanic demographic, the fastest-growing legal client base in the US. To achieve this, they use a Spanish-first approach to their marketing rather than devising campaigns in English and then translating them into a second language.
The critical benefits of Abogados Now’s focus on the Hispanic demographic are that it enables them to provide much higher-quality leads than agencies that offer a more general approach. Indeed, in this way, they help law firms free themselves from the Trap of the oversaturated general market and access higher-quality US space Hispanic leads.
What do Abogados Now do?
To generate these qualified Hispanic legal leads, Abogados Now run Spanish first digital advertising campaigns on platforms including social media. In fact, they run millions of ads monthly, according to the website, which provides them with nationwide reach across the US.
They also utilize AI for analytics and optimization, constantly monitoring and tweaking their campaigns to make sure they are as effective as possible in attracting and securing leads for law first from the Hispanic demographic in the US.
Last of all, Abogados Now combined these approaches with creating high-quality bilingual law firm websites that are SEO optimized for Spanish searches. This means it's much easier for Hispanic clients to find your law firm online and enquire with you. Abogados Now even help support the intake of Spanish-speaking leads as well as the conversion process, making sure that the legal firms that work with them get a more favorable lead-to-client conversion rate.
Why Abogados Now are market leaders in Hispanic legal marketing
Abogados Now are market leader in the legal lead generation space because they focus solely on Hispanic legal audiences. This makes them not only experienced in securing Hispanic legal leads but also true experts. What this means is that legal firms choosing Abogados Now get the benefit of a much deeper cultural understanding that goes beyond simple translation, and genuinely appeals to people in a very human way. Something that is much more effective when it comes to lead attraction and conversion.
Abogados Now also combines this provision with experience across a wide range of legal practice areas, including personal injury, criminal defence, tenants' rights, and employment law, to name but a few. This means that no matter what services your legal firm offers, Abogados Now can help you connect to Hispanic customers who are in immediate need of your help.
Lastly, Abogados Now are market leaders because they offer legal firms a nationwide reach for finding and securing leads. They are also experts at using data insights to direct their marketing efforts, ensuring maximum effectiveness and accuracy.
Why Abogados Now’s clients love working with them
Abogados Now’s Clients love to work with them because they offer higher-quality leads at a lower cost compared to most general legal marketing agencies. Abogados Now also has a policy of transparent reporting and communication, making ROI and leadtracking a breeze.
Abogados Now’s customers also come back to use them time and time again because they offer consistent growth results. This makes it much easier for legal firms to scale and grow their business, even in the overcrowded US market.
Lastly, because Abogados Now is made primarily of bilingual marketing experts, they create messaging that is authentic and genuinely resonates with the target demographic. This is vitally important when it comes to a trust-based service such as law.
Pros and cons of choosing Abogados Now for your lead generation
Pros
Abogados Now offer real results in Hispanic legal markets
They only do legal lead generation
They provide a Spanish-first approach, which ensures a true cultural fit
Your firm needs to fight less competition for leads from the Hispanic market
They focus on growing your law firm
Cons
Since they are hispanic lead focused, not ideal for those looking for English-only speaking clients.
Firms would need to provide Spanish-capable intake teams to serve their new clientele. (Although Abogados Now do offer this service as well).
Final thoughts on Abogados Now
If you are looking for primarily English-speaking leads for your law firm, Abogados Now may not be the best choice. However, if you are looking for an expert team to help your law firm crack the Hispanic market in the US, Abogados Now offer everything you need.
You can, of course, have a go at attracting clients from this demographic yourself, by creating materials like lead magnets and optimising your site for Spanish SEO. However, it's always a much better idea to leave complex and specialist tasks like this to the professionals, leaving you and your team free to do what you do best: win cases in court.
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