Every business has to face slow periods; it might be after the holidays, during summer vacations, or when your industry naturally quiets down. These types of lulls can seem frustrating, but they can also give you an opening to refocus, plan, and prepare for your next surge of growth. How you handle these slower months is usually what decides how strong you will be when things start to pick back up.

Podcasts are valuable, but just how valuable are they compared to other marketing options during the critical early stages of your business?

Brand awareness is one of the most important things you need to consider in your business. This will ensure that customers are aware of you and choose you over your competitors. Brand awareness ensures that you are recommended to others and that customers remain loyal to you.

​It is vital that any business, whether you are just getting started or you have been running your business for a while, know what brand awareness is and how to build it.

To help you on your journey, here are some of the most important things you need to know about building brand awareness.

A lot of people just assume that some teams are naturally creative and others just… aren’t so much. But in reality, creativity has less to do with raw talent, and more to do with the environment people are working in.

Hiring people in your first year is a big risk, and most companies only do it if they’ve got a lot of venture capital money and think their idea is really going to work. But, of course, doing everything yourself is notoriously challenging. 

In this post, we look at some of the ways you can reduce the likelihood you’ll need to hire someone in your first year and keep risks low.

Being a business owner means that you have to wear many hats. You have to be a leader, a manager, a marketer, a strategist, and much more. However, you may also have to be the living embodiment of your business’s brand, especially if you’re running a smaller company or one that’s more innately engaged with its customer base. As such, how you carry and present yourself can, in turn, reflect on how people see your business, too. So, you need to be in control of your own public perception, and the tips below can help with that

Many small business owners have ambitions to grow and expand. Developing an organization of any kind requires money. In many cases, there are various funding streams to consider. If you’re on a mission to grow your business, this guide is packed with ideas to help you achieve your financial goals.

in this post, I'll explore a few marketing tips for those taking over an existing business, including how to carry out a marketing audit and how/when to rebrand. 

As powerful as organic searches are, you need to invest a significant chunk of your marketing budget into the paid advertising side of things - specifically, Google Ads. The downside to this is simple: running paid Google Ads campaigns is tricky and requires a great deal of experience. Lucky for you, we’ve researched and found the top-rated digital marketing companies that’ll help you grow with Google Ads.

There comes fatjoe, a long-time player in the SEO game that’s always taken a no-nonsense approach. They’ve been laying the groundwork for when Google decides to launch its “Search 2.0” phase that uses AI to read, interpret, and summarize content. Rather than trying to resist the change, fatjoe opted to evolve with it and tweaked its approach accordingly so clients could stay visible in the new search.

By picking and implementing the right AI skills platforms for your business, you’ll end up seeing more and more benefits. You’ll have a better running, more efficient, and more profitable business as time goes on. It’s just a matter of finding the right platform for your business.

Professionalizing your branding, that is giving the impression of your security priorities without necessarily making it part of your basic branding, is an essential practice to get right. It also takes a fair amount of creative skill.

As a business owner, you’ve probably put a lot of work into your website. This is the online face of your business, after all. Unfortunately, website appearances aren’t the only things you need to worry about, nor are they always what they’re cracked up to be. In fact, even the best-looking website could actually be about to pose some pretty serious security problems for you and your customers.

Marketing can be strong, but even the more vague payoff still might not come. In such circumstances, it’s important to think about what could be going wrong and how your approach could have influenced it.

In this post, I'll discuss what to think about if your message simply isn’t breaking through:

Community has always mattered to company success, but never was it more important than in this age of sustainable shopping and business accountability. You’ll especially feel the pressure if you’re opening a new physical business in a local area, where you can bet everyone will be researching your brand from the moment those ‘coming soon’ signs appear.