fatjoe review 2025: How Their Link Building Services Are Keeping Your Visibility Alive in the AI-Driven Search Era
Search in 2025 looks like a whole new ball game. Almost overnight (let’s be real, almost literally overnight), Google dropped its new AI-powered summary feature, and suddenly, how people search stuff online has been transformed.
The change happened too fast to react, and even long-standing sites that have been sitting at the top of SERP saw their clicks plummet by a whopping 79% as users flocked to the instant AI answers.
While many scrambled to figure out what was going on and how to adapt, some agencies have actually been sensing the change of direction. There comes fatjoe, a long-time player in the SEO game that’s always taken a no-nonsense approach.
They’ve been laying the groundwork for when Google decides to launch its “Search 2.0” phase that uses AI to read, interpret, and summarize content. Rather than trying to resist the change, fatjoe opted to evolve with it and tweaked its approach accordingly so clients could stay visible in the new search.
Time to take a closer look at how fatjoe adjusted to the new era of search, where AI is perceived as the new king, and what it means for businesses that want to stay visible.
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The Agency That Saw The New Search Era Coming
fatjoe didn’t appear out of nowhere just when AI began reshaping search results. They’ve been part of the SEO landscape since 2012, starting in the UK and quickly becoming a go-to partner for its dependable, scalable support without the marketing jargon. Over the past decade, they’ve grown to serve more than 40,000 users worldwide, backed by a team of over 100 specialists who live and breathe SEO every single day.
Nowadays, fatjoe isn’t a UK operation anymore. Their global growth means they also support thousands of US marketers and businesses with dedicated team members who understand the expectations and pace of the North American market.
Because they work with agencies of every size and across multiple countries, fatjoe has a front-row seat to how search behavior has been changing long before AI Overviews hit the SERP. Rather than clinging to old techniques, they’ve been paying attention to the signals.
As Google shifted toward intent, clarity, and authority, fatjoe adapted. So when AI-driven results appeared and reframed how users use search, fatjoe’s team has already been positioning themselves to help brands navigate the transition with services built for Search 2.0.
Why Link Building Still Matters
It’s easy to assume that the old SEo rules no longer apply. But the truth is that even though the SERP includes AI-generated overviews, the summaries still rely on the same foundation Google has always used:
Content that’s been crawled and indexed
SEO signals
Ranking through authority
In other words, Google’s AI overview doesn’t invent new information. It pulls it from the material Google already uses and understands, which means that SEO isn’t dead.
Google’s core mission hasn’t changed: Giving users the most accurate and helpful answer as fast as possible. Google still leans heavily on authority to identify the best answer. In other words, AI overview results are still driven by SEO and, more precisely, by backlinks.
This is where modern link building becomes even more important to support your SEO effort. If your brand doesn’t have a healthy link profile, it’s harder for Google to understand your relevance and therefore to create AI summaries. It’s the environment businesses are navigating in 2025, and it’s the pressure point fatjoe builds directly into its strategy.
How fatjoe Uses Link Building in the AI Era
fatjoe has provided link building services for more than a decade, but what makes their approach stand out today is how they’ve intentionally refined it for an AI-driven search landscape.
Their core link building services deliver placements that AI can recognize as credible:
Blogger outreach
Niche edits
Infographic outreach
Multilingual outreach
Instead of chasing volumes, fatjoe emphasizes quality. The blogger outreach focuses on real sites with engaged audiences and with high domain ratings. Niche edits are placed with existing and contextually relevant articles where the surrounding content reinforces brand authority. The infographic outreach also provides visual resources that publishers will want to reference.
This matters because AI is ruthlessly discerning and prefers high-quality links.
Extra Layers That Boost Visibility
Link building may anchor fatjoe’s strategy, but they’ve added complementary services that help brands stay visible as AI-driven search evolves.
These additions strengthen the signals Google and AI models rely on. Here’s how fatjoe’s SEO layers come together for stronger link building:
Digital PR: high-authority news pieces that reinforce topical relevance
Community mentions: coverage across niche communities where active engagement boosts credibility
Brand mentions: Narrative-rich placements in reviews and listicles that give AI context to understand a company’s offering.
Each of these services supports a different angle of brand visibility. Clients can also complement the package with keyword research, content creation, and video and media creation.
Why Brands Keep Choosing fatjoe
fatjoe’s long-term success isn’t just about adapting to Search 2.0. They’re making the entire SEO process easier for clients, and this makes a big difference. With 4.8/5 rating from thousands of users, fatjoe has built a reputation for being reliable, transparent, and trustworthy. Fast turnaround times and clean reporting are some of the most commonly mentioned features in reviews.
The client dashboard is a major part of the experience. It’s designed to keep things simple, and it does by allowing agencies and individual brands to place orders, track progress, and review completed projects rapidly.
If there are questions or issues, the support team is available to troubleshoot campaigns or provide advice on services.
Finally, when it comes to pricing, fatjoe is suited for clients of all sizes with a scalable pricing structure. So, it’s accessible for solo entrepreneurs and large organizations alike.
A Few Things to Keep in Mind
Like any service, fatjoe’s link building isn’t the perfect fit for every situation.
Their model is built for scale, which means they may not be the ideal choice of partner if you need highly specialized or industry-specific niche content and links.
Additionally, the pricing model sits above the bargain end of the market. While this is a reflection of their focus on quality placement, it may not be the best choice for those who prefer volume over quality.
That being said, at the end of the day, quality link building strategies can get your brand visibility, even in AI-driven search results. So, if this is your goal, fatjoe’s the answer.
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