Social media campaigns can help you in keeping your audience engaged and can give them a reason to interact with your brand. In this blog, I will share a list of my favorite social media marketing ideas that you can use to keep your audience engaged.

If you’ve been following me for a while, you probably know I like to say your website is your Business Best Friend Forever, or BBFF for short. The reason I say this is because once you create a smart and strategic website, it can turn into your lead generation machine and basically make it easier to book clients on autopilot. A smart and strategic website means you don't have to spend countless time selling on social media or in person or go to countless networking events.

I have been running my business for almost 7 years now as a solopreneur. In those 7 years, I overcame some major roadblocks and learned a lesson or two. I’m sharing my experience today, in the hopes of helping anyone who is thinking about following in the same footsteps and starting their own business.

So you’ve got yourself a shiny new website. Awesomesauce! But… now what? Learn what to do once your website is up and running so you can get noticed by your ideal clients.

I don’t know about you, but I love me some numbers. As much as I hate(d) math in school, that’s how much I love keeping track of my business statistics. Here’s the deal babe -- if you don’t keep track of these statistics, you won’t know how well you’re doing in business. And that’s no good. So grab my Brand Growth Spreadsheets and start tracking your numbers!

While SQSP makes it easy to get your site up and running, there comes a point in your business where you need a professional touch and an expert desginer’s hand (and eyes!). Finding the right designer is a lot like marriage -- find the wrong one and you'll be pulling your hair out and fleeing for the nearest exit. Find the right designer and you'll be in seventh heaven -- constantly coming back for more.

When you start out as a freelancer, one of the greatest challenges you face is finding new clients. More often than not, you probably rely heavily on word of mouth – and there is nothing wrong with that. It’s one of the most effective ways to grow your client base not to mention it’s free.

Social media strategy is more than scheduling status updates about your new post/product/service/what did your cat do today (although cats are super cute, I’ll give you that) and throwing in other people’s content.