Every brand wants to have a worldwide presence and this is possible only by social media. The Internet has been there for 40 years, but it was just a decade ago that Facebook was launched and it changed the world. Facebook opened new doors to business and Facebook is the reason why the internet and social media have become a major part of our lives.

But having a platform to connect with people and actually connecting with them are two different things. You have the audience but you have to figure out how to attract them so that they connect with your business.

So I guess you also have social media accounts for your business, but how do you keep your audience entertained? One of the hardest parts of managing your social media is keeping your audience engaged and providing them with fresh content.

Campaigns can help you in keeping your audience engaged and can give them a reason to interact with your brand. But it can be certainly challenging to come up with new and engaging content on a daily basis.

Don’t worry, I am here to cover your back. In this blog, I will share a list of my favorite social media marketing ideas that you can use to keep your audience engaged.

Eight interesting campaign ideas to build your brand image on social media

Below, you’ll find eight interesting campaign ideas to build your brand image on social media. Let’s dive in!

1. Share user-generated content

Sharing user-generated content is a great way to let your audience know what people think about your company. When you are the only one saying good things about a brand, people may not believe you as it’s quite natural that you will talk good about your brand. But if someone else is talking about you, people will believe them.

According to Adweek, 76% of people surveyed said they were more likely to trust the average person, and almost 100% of consumers trust other consumer recommendations.

If you share someone’s post, they’ll have a feeling that you care about them. This will also encourage other people to post about your brand as they will also want a brand to share their posts and they will receive recognition.

2. Hold a giveaway or contest

Who doesn’t want free stuff?

We spend money on ads and many other things, so this strategy is to spend it directly on your audience and earn engagement and new followers. Contests will help you in increasing your exposure and growing your audience.

Giveaways are very popular these days over Instagram. People will follow your brand and if you ask them, they will also comment on your posts or like them.

You can also hold contests and this will help you in gathering user-generated content. You can ask them to create a video while using your product or post a photo. This will help you in your project objective to gain more audience and in collecting user-generated content.

3. Create “tag a friend” content

There are two circles on social media. The first circle is your followers and the second one is the people that follow your followers. Your goal is to reach the second circle after conquering the first one. But how do you do that?

The best strategy is to ask your first circle to promote you, but then you run into the problem of incentive. Why would your followers do that? Remember, most people want to know what’s in it for them before they take action.

This is the place where “tag a friend’ contest will help you. You can post content that is fun or relatable and you can ask your users to tag their friends or family. This project execution will help you in gaining access to the second circle.

4. Post behind the scene photos and videos

People who follow your brand want to know much more than just what you are selling or offering. Just posting about your products or services makes your account boring and customers will stop engaging with your social media account.

One good strategy here is getting personal. Show them some behind the scenes of your brand. Show them the people that are working hard to provide them with quality goods and services. This will help you in hitting that emotional spot in the mind of your followers and will keep them engaged and entertained.

5. Take advantage of “reactions” on Facebook

Reactions are a great free way to get an idea about user feedback or if they find your content to be interesting or not.

There are 5 reactions users can choose from, “love”, “haha”, “wow”, “sad”, and “angry”. Although this is majorly used to react to the content of friends and family, brands can still use them to get the reaction of users on their content.

If you receive “love”, “haha” or “wow”, reactions, this means that people are liking your content, but if you receive “angry” or “sad” reactions, this means that people are not liking your content and this is the time to change your social media strategy.

6. Use emojis

Emojis can help you in adding a little spice to your content. Emoji is a great way to engage your audience and have a little fun at the same time.

According to Hootsuite, using emojis in tweets can increase engagement by 25.4% and using them in Facebook posts can increase engagement by 57%. Emojis are very effective and this is the reason why they are so popular.

Note- If you are looking forward to adding emojis in your social media posts and responses, be sure that you are using only relevant emojis.

7. Facebook Live or Instagram Live

Videos have always been better when it comes to the engagement and entertainment rate than simple posts. Social media sites have added another feature and that is live video streaming. It's like having your own channel on TV and you can say whatever you want.

You can hold a Q&A, do a live product demonstration or you can even vlog. The real-time interaction makes it much more engaging for the audience. The main thing is that it makes you connect with the audience on a personal level. You can answer their questions or you can respond to their comments and have real conversations where you can learn more about their personality and problems as they relate to your service.

8. Jump on trending topics

Trending topics are a great opportunity to increase your exposure. Social media platforms have a separate place for trending topics and if you are able to post some quality content related to the trending topic, chances are that your content can show up in the trending posts feed.

But, you should only use a trending topic when it is related to your product/service or when you have something valuable to add to the trending topic.

In conclusion

And there you have it! With the help of these 8 campaigns, you’ll be able to build your brand image on social media in no time!

Let me know in the comments which one of these will you try out first, I can’t wait to hear from you!

This was a guest post contributed by Shyamal Parikh from SmartTask.

Shyamal is the Founder of SmartTask, an online work management tool that's helping teams be more productive by having clarity on who's doing what by when. He has a penchant for researching and sharing strategies that could benefit a team's productivity.