10 Awesome Squarespace Features For Online Service Providers
Squarespace is known for being easy to use and allowing you to create a beautiful website. But those are not the only reasons why Squarespace is a great choice for online service providers. Squarespace also has some pretty awesome features that make it easy to start and run your business.
In today’s post, I’ll go over 10 awesome Squarespace features that make it a great choice for online service providers.
1. Built-In Templates
Squarespace has a nice selection of templates that you can use as a starting point for your design. All of the templates have a modern and responsive design which means that your website will look good on both desktop computers as well as tablets and phones.
Aside from templates, there are also a number of premade page templates as well as page sections that you can insert onto any page of your website. This means that even if you’re not a designer, you can easily create a website that looks good.
However, if you want something more custom and unique, there are plenty of Squarespace designers that sell templates — like me!
Ashley Lane — Modern Squarespace Template for service providers
Related Post: Free vs Premium Squarespace Templates: What's The Difference And Are They Worth It?
2. Appointment Booking
Thanks to Squarespace Scheduling, you can easily book appointments and even take payments for them without the need to have multiple tabs open to manage your schedule.
It’s worth mentioning that Squarespace Scheduling will cost an extra fee but the price is comparable to many other scheduling platforms like Calendly and YouCanBookMe. However, the ease of managing everything in one place makes this a worthy investment.
3. Email Campaigns
An email list is very important for any business owner. If you don’t want to waste time finding the right email platform for your business and all you need is a way to stay in touch with your subscribers, you’ll love Email Campaigns.
Squarespace Email Campaigns interface
Similarly to Squarespace Scheduling, it’s an extra cost but more affordable than other platforms and it’s right there built into your site. Email Campaigns offered by Squarespace are the perfect choice if you don’t need complicated email funnels and don’t want to worry about integrating third-party email platforms with your website.
Related Post: How to Connect MailerLite With Squarespace
4. eCommerce
Another reason why Squarespace is a great choice for online service providers is that you can easily sell digital and physical products. You can add your courses, workbooks, eBooks, as well as any physical product you might have for your business.
Selling on your website as opposed to Etsy or any other online marketplace gives you more control over your store’s branding, sales, inventory, and overall customer experience.
5. Members Area
If you’ve ever wanted to build a membership site or host a course on Squarespace, you had to use a third-party platform like MemberSpace. However, recently Squarespace introduced the Squarespace Members Area feature that allows you to host a course right within your Squarespace website.
Creating a members area in Squarespace
You’ll have to pay an extra fee to use this feature but if you want the simplicity of managing everything under one roof, it’s a feature definitely worth exploring.
6. Blog
Blogging helps you establish credibility and is one of the best forms of marketing for your business. It doesn’t cost you a dime (other than your time) and it helps your website rank better in search engines.
Blogging with Squarespace — post settings
Squarespace makes it easy to start a blog for your business and I have a whole series that walks you through the process of starting a blog with Squarespace.
Related Posts: Blogging With Squarespace
7. Unsplash Integration
A website without images would be very boring. Luckily, the team behind Squarespace thought of this and integrated Unsplash directly into Squarespace. This means you don’t have to worry about where to find gorgeous images for your website.
You can simply insert an image block and search the vast Unsplash collection to find the image that fits with your style and brand. Best of all, you don’t have to worry about getting into trouble for copyright issues or finding the right license.
All of the images from Unsplash are royalty-free images that can be used on any website for free without causing any legal problems down the road.
8. Domain Registrations
Want to change your domain name? Perhaps you rebranded and the original domain name no longer works for your business. Whatever the reason, Squarespace makes it easy for you to buy a domain name straight from your dashboard.
Registering domains with Squarespace
Simply go to Settings > Domains and click on the Get a domain button. From there, you’ll be able to search for your desired domain name and register it. Keep in mind that if you signed up for the annual Squarespace plan, you can get the domain name for free for the first year. You can learn more about this offer in this Squarespace help article.
Related Post: How to Connect a Third-Party Domain to Your Squarespace Website
9. Google Workspace Integration
Google Workspace (formerly known as GSuite) is one of the most popular email providers that many businesses use to get a professional email such as name@yourdomain.com.
Connecting Google Workspace with Squarespace
With Squarespace, you can easily set your email with Google Workspace which makes it easy to keep everything organized and managed in one place.
10. Built-In Analytics
Knowing your website numbers allows you to easily keep track of your website traffic, where your visitors are coming from, and how they’re finding you online. Thanks to this information, you can see which marketing channels are working well for your business as well as what content resonates with your audience.
Squarespace analytics
Squarespace has built-in analytics that make it easy to see all of this information in your Squarespace dashboard.
And if you want an even more in-depth look into your audience’s behavior and website traffic, you can easily connect Google Analytics with Squarespace.
Related Post: How to Connect Google Analytics With Squarespace
Final Thoughts
As you can see, Squarespace has a lot to offer if you’re looking for a platform that makes things simple and allows you to handle many aspects of your online business in one place.
If you’re looking for a Squarespace designer that can help you take your website to the next level, look no further - you can check out my services below. I would love to chat with you about how we can work together and bring your vision to life!
