When it comes to your website, first impressions are everything. Because of this, your website needs to help you establish trust in your visitors. In today's post, I'd like to talk about four ways to build trust on your website and why building trust matters.

Your brand mission statement is the heart of your business. It’s your WHY, it’s the driving catalyst behind your every business decision, social media posts, blog article. It’s visible through your everyday communication, in your brand voice, and it serves as a guiding principle as you build and grow your brand. Learn how to write a powerful brand mission statement in this post.

If you're changing the direction in your business or if you feel that your original idea or name doesn't align with your brand values anymore then it's definitely the right time to rebrand your business. In this post, I’m sharing tips and tricks that will help you successfully rebrand your business.

Squarespace comes with this awesome feature called cover pages. Cover pages have many uses and one of my favorite ways to use them is to create a custom thank-you page that looks very similar to a thank-you page created with Leadpages. The difference is, you don't have to spend any money on Leadpages to get it. In this video, I'll show you how to use Squarespace cover pages to create a thank you page with sharing buttons.

So, if you've been using Squarespace for a while, you've probably stumbled onto a tutorial or two that shows you to use the Cover Pages features to make simple landing pages. And while there is absolutely nothing wrong with that method, there is a reason I prefer using this method. The reason is quite simple: regular pages are more flexible and I can add any content block as opposed to cover pages where you're only limited to text and buttons. And even though you can add text and buttons and a sign up form, you don't really have a lot of control over it. In the end, it's just a matter of personal preference and I thought I'd show you a more flexible way to create landing pages in Squarespace.

If you’ve been following me for a while, you probably know I like to say your website is your Business Best Friend Forever, or BBFF for short. The reason I say this is because once you create a smart and strategic website, it can turn into your lead generation machine and basically make it easier to book clients on autopilot. A smart and strategic website means you don't have to spend countless time selling on social media or in person or go to countless networking events.

By now, you probably know that growing your email list is one of the most important things you can do for your business. Your email list allows you to stay in touch with people who want to hear from you, who are potentially interested in your services and it allows you to take that relationship to the next level and stay top of mind so that when they are ready to buy your services or products, you'll be the first person they come to.

Luckily, if you use Squarespace, you can easily grow your email list as there are plenty of ways to use the built-in features to add optin forms.

I have been running my business for almost 7 years now as a solopreneur. In those 7 years, I overcame some major roadblocks and learned a lesson or two. I’m sharing my experience today, in the hopes of helping anyone who is thinking about following in the same footsteps and starting their own business.

You can have the prettiest looking website in the world but if you don’t have a way of getting people onto your list or booking your services, your website is not doing its job. Learn which 6 things you must include on your website if you want more leads, clients, and sales.

Rebranding a business is a normal part of “growing up” as an entrepreneur and usually there are some tell-tell signs that can help you recognize it’s time to breathe new life into your brand identity. Learn what those signs are and what goes into a rebranding process.

Whether you are DIY-ing your Squarespace website or simply want to spice up your site and blog posts on Squarespace, it’s useful to have a resource list where you can go to find design assets. In this post, I’ve rounded up the best, must-see and use resources and tools to have bookmarked when designing your Squarespace website. Without further ado, let’s dive right in!

So you’ve got yourself a shiny new website. Awesomesauce! But… now what? Learn what to do once your website is up and running so you can get noticed by your ideal clients.

I don’t know about you, but I love me some numbers. As much as I hate(d) math in school, that’s how much I love keeping track of my business statistics. Here’s the deal babe -- if you don’t keep track of these statistics, you won’t know how well you’re doing in business. And that’s no good. So grab my Brand Growth Spreadsheets and start tracking your numbers!

Yesterday, I showed you how to use Pinterest for mood board research. In today’s post and video, I’m taking you behind the scenes of my Canva account to show you how to create the final mood board for your brand and website.

By now, you probably know how great Pinterest is. I mean, this platform can drive tons of traffic to your blog and website, it can be used to collect your favorite recipes, it can be used to create an inspiration board for your home…

But, that’s not what I am going to talk about today. Today, I want to show you how you can easily use Pinterest to create a mood board for your brand and website.