10 Essential Pages For Coaches And Service Providers
As an online business owner, you probably know that having a website for your business is super important. But if you want your website to be effective, it has to have all the necessary information that potential clients need to see before they hire you.
In other words, your website needs to have specific pages and in today’s post, I’m sharing what those pages are if you’re a coach or a service provider.
Must-Have Website Pages
Let’s start off with must-have website pages.
Homepage
Your homepage is, often, one of the first pages your visitors see on your website. It needs to look professional and give an overview of what you offer. It also has to answer the question of what you do and who you do it for.
If your homepage is cluttered or doesn’t answer potential clients’ questions, chances are they will hit the back button in their browser and go someplace else.
Contrary to that, if your homepage has a logical flow, expert design, and doesn’t overwhelm the visitors with unnecessary information or features, visitors will be more likely to stick around and explore other pages on your website.
About Page
Your About page is one of the trickiest pages on your website. For one, nobody really likes talking about themselves. Secondly, it’s not really about you but more about what you can do for your potential clients.
It’s all about making a connection with potential clients and showing them what makes you the right person to help them.
Services Page
Your services page should outline your service package. It should include the basic info such as what’s included and at least the starting price for each package. You can then include links to individual pages that go into more depth about each service package.
This page (and the individual service package pages) is the perfect spot to include testimonials and an application form or an appointment booking form. This removes friction and makes it easy for potential clients to reach out to you without having to click-through to another page on your website.
General Contact Page
Even though your services page should include a way for people to contact you, I still like to include a general contact page on your site. This makes it easy for visitors to reach out to you in case they aren’t ready to hire you just yet but may want to collaborate in the future.
Legal Pages
You also have to include a privacy policy on your page in order to comply with various internet privacy laws. It’s a good idea to include your terms and conditions as a separate page on your website. In addition to that, you might want to include a disclaimer.
Nice-To-Have Website Pages
Beyond the pages listed above, there are a few more pages that you should consider having on your website. While not strictly necessary, they can really help set your website apart and make it easier to establish trust, build your authority, and book more clients from your website.
Blog
Blogging is one of the best ways to build trust and establish authority through your website. It also boosts your SEO and makes your website discoverable in search engines.
I have a handy guide that walks you through how to start blogging with Squarespace but keep in mind that blogging doesn’t have to be writing blog posts. If the idea of writing fills you with dread, give podcasting a try or start a Youtube channel. Both of those mediums allow you to easily repurpose them into blog posts.
You can even find your longer pieces of social media content and combine them together to create an in-depth blog post. I’m all about working smarter not harder here so use what you have and make it work for you.
Opt-In And Thank You Page
Not everyone will be ready to take the leap and hire you immediately after they land on your website. That’s why it’s a good idea to have a separate opt-in page where visitors can sign up for your email list and you can continue building the relationship with them.
Once they sign up, redirect them to a thank you page that does some of the heavy lifting for you and fills your funnel, grows your email list or creates passive income:
Invite them to apply for a free consultation
Ask them to share the freebie they signed up for on their social media profiles
Create a low-priced offer that gives them a taste of what it’s like to work with you
Create a simple survey and ask them to fill it out
404 Page
When someone clicks on a link on your website that no longer exists, they’ll be greeted with a 404 page. By default, this page is not very exciting and does almost nothing to entice people to stay on your website.
By creating a custom 404 page, you can include a message and content that encourages them to stay. For example, you can link to your most relevant pages, include an email sign up form, showcase your most popular blog posts or send them to a course page.
Portfolio
While this may not be applicable for everyone, a portfolio page goes a long way towards establishing your expertise and building trust in website visitors. This is another page where it’s a good idea to sprinkle in testimonials from your past clients.
Final Thoughts
And there you have it! Those are the essential website pages every coach or service provider should have on their website. If you’re looking for a designer to help you create those website pages, I’d love to help.
I’ve helped dozens of entrepreneurs to design websites that reflect their brand and convert their visitors into leads and subscribers. I’d love to work with you and help you create a website that elevates your brand and attracts your ideal clients. Click the link below to view my packages and set up a free consultation.
