When you start out as a freelancer, one of the greatest challenges you face is finding new clients. More often than not, you probably rely heavily on word of mouth – and there is nothing wrong with that. It’s one of the most effective ways to grow your client base not to mention it’s free.

Social media strategy is more than scheduling status updates about your new post/product/service/what did your cat do today (although cats are super cute, I’ll give you that) and throwing in other people’s content.

Most people have no idea where to start when it comes to branding strategy. And, unfortunately, most of them equate their brand with a logo. So how do you develop your branding strategy?