Why WhatsApp is Great for Business
There was a time when WhatsApp was only used by individuals to send memes and messages and stay in touch with friends and family all over the world cheaply, but now?
Well, now it’s still used for those things, but it’s also a great business tool that can make your company much more powerful.
First of all, it’s a tool that everyone uses, right? When I say everyone, I mean more than two billion people across the globe have it on their phones, which means if you use WhatsApp, you’ll be where your customers already are, with no begging them to download yet another clunky app necessary. That makes it easier than ever to connect with your audience, right?
Then there’s the convenience. WhatsApp Business lets you do tons of cool and convenient things like setting up automated greetings, quick replies, and if you need to do so, even product catalogs. Yes, you read that right; your customers will be able to browse your offerings and ask questions right there in the app they already check 100 times a day. How’s that for convenience? Some might even say it’s frictionless marketing at its finest.
It also feels personal, right? It’s the tool they use for communicating with their nearest and dearest, so receiving a WhatsApp from you will feel less stuffy than email and less intrusive than phone calls. So, it’s great for building solid relationships with your customers. Less robotic too.
And let’s not forget the global reach. If you’re dealing with international clients, WhatsApp is a lifesaver. No long-distance fees, no timezone headaches, just instant communication across borders.
Bottom line? WhatsApp isn’t just about emojis and group chats anymore. For businesses big or small, it’s a fast, personal, and ridiculously easy way to connect with customers where they actually want to hear from you.
Want to know more about the benefits of WhatsApp? Check out the infographic below.
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