There’s much to love about investing in outstanding PR services. After all, it’s one of the most effective ways to grow your reach, foster positive sentiment, and shape your brand’s identity, and it does all those things without placing additional pressure on internal teams. Simply let your PR specialist do the legwork, and it won’t be long before you benefit from the results of those efforts.

In general, PR consultants and agencies tend to get results for their clients. It’s a competitive industry, and the ones that don’t get results tend to disappear from view pretty quickly. Still, while you can expect some positive outcomes, you’ll find that you’ll get the most bang for your buck by taking the time to identify the PR specialists that are right for your business.

Alas, ‘finding the right PR specialist’ can take time. So that’s where we come in. We’ve taken a close look at the PR experts operating within the UK and Europe, eventually whittling down all the options into one convenient, ranked list of the best that these shores have to offer.

1. PR Superstar: The Best PR Specialist in the UK

PR Superstar has earned a reputation for outperforming large PR agencies at a lower cost and with fewer people. In fact, it’s just one person — Jill Kent, the all-out PR Superstar who has a proven track record of achieving exceptional results for her clients.

Based in London, she’s been running PR Superstar since 2008. Before that, she worked as a senior news journalist, which gave her both a talent for crafting engaging stories and a long list of contacts that she now utilises to get coveted media placements for stories for her clients, which include businesses, entrepreneurs, and high-net-worth individuals.

In an ocean of PR agencies, PR Superstar has set itself apart, offering fast, quality results that make a real difference. As one of her clients, a billion-dollar founder, says: “Having worked with PR Superstar since the start of 2023, I have become well aware of Jill Kent’s extraordinary capabilities, work ethic, and exceptional talent. ‘Superstar’ sums it up!”

2. PR Lab: A Results-Driven PR Agency in the B2B Tech Sector

PR Lab helps B2B tech businesses get a competitive advantage by ensuring that their brand’s voice is heard. Specialising in thought leadership, their innovative approach to PR positions brands as a credible, go-to name within their sector. They’ve developed relationships with some of the biggest media publications within tech, including Startups Magazine, Fortune, Bloomberg, and Forbes, ensuring that not only does the client’s voice get heard, but that it gets heard by the right people.

They offer a wide range of services that can benefit tech companies of all stages, including funding PR to attract investors, and global PR for established names.

3. Berkeley Communications: A Global PR and Marketing Agency

Berkeley Communications is a truly international PR and marketing agency, with offices in the UK, Germany, the USA, and Australia. While primarily offering digital marketing strategies, they’re increasingly focusing on their PR services. They take a strategic, considered approach to their client’s PR strategies, putting together narratives that appeal to media outlets and raise awareness. They’ve developed relationships with leading media across the world, helping to maximise reach and engagement. As with many PR agencies, they offer a comprehensive suite of public relations services, including:

Thought leadership campaigns
Media events
Press office services
Crisis communications
Media training
PR Strategy

4. Prohibition: A Leeds PR Agency That Goes Above and Beyond

Prohibition don’t just talk the talk. They walk the walk. They put together campaigns that have a measurable objective, and work tirelessly to make sure that their campaigns are successful. Based in Leeds, they’re known for putting together creative, innovative campaigns that provide a real ROI. They’re acutely aware of what positive PR takes and why it’s important. When you work with Prohibition, you can expect to attract new customers/investors, enhance your credibility and reputation, improve your search engine standing, and make your business more appealing in the eyes of job seekers.

And while they leave room for creativity within their campaigns, they also have a tried and tested, winning formula for getting results by using their create, engage, and convert methodology.

5. Bound to Prosper: PR Specialists in the Lifestyle and Wellness Sectors

Bound to Prosper is a women-founded, London-based PR agency that brings together decades of experience combined with modern approaches to achieve outstanding results for its clients. They understand the power and possibilities of great PR, and instead of looking for quick fixes, they put together strategies that bring long-term results. They’ve got a history of producing great results for their clients, including enhancing awareness, coverage, and ROI. While open to working with brands in most sectors, Bound to Prosper specialises in the lifestyle, culture, and wellness niches, including brands in the following areas:

Women’s wellness
Femtech
Health
Consumer retail
Hospitality and leisure

6. DrofaComms: PR for Finance and Fintech

Drofacomms is highly trusted in the finance PR world. Established in 2011, they have fifteen years of experience in elevating the awareness and reputation of finance-focused businesses as well as the people who run those enterprises. They offer a free consultation, during which they’ll assess your current PR positioning, as well as offer recommendations on how it can be improved.

7. JamPrime: Top-Tier PR Experts With Bags of Experience

JamPrime helps to get placements in high-profile UK publications, and they do that by drawing upon their vast industry experience. The team behind JamPrime is composed of professionals with a background in the newspaper industry, which ensures that they know exactly what it takes to get a brand's story published. They offer a wide range of PR-related services, including media relations, brand consultancy, online reputation management, media training, and crisis management.

8. OBA PR: A Good Option for Emerging Brands

OBA PR, founded in 2012, helps developing businesses get the exposure they need to get their footing by offering PR campaigns that target tier-1 media outlets. With a focus on data-driven, creative campaigns, they’re experts in raising awareness for new products and raising investment funding.

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