Beginning Marketing to Support Financial Goals
It’s never too early or too late to think about how you can support financial goals as you yearn for monetary freedom. Most people could do with some extra cash, but more often than not, we work just to live. From SMART thinking to audience targeting, here’s how marketing can help.
Set Monetary Plans
A strong strategy will influence how well your new business and, indeed, finances grow. Aligning marketing plans for a blog, side hustle, or online venture with long-term monetary growth goes hand in hand. As a student, there is no reason why you can’t begin the path to financial freedom with structured savings goals. However, be aware of the RESP withdrawal rules if you plan on dipping into educational savings to fund the start of your new business and money adventure.
Think SMART when Necessary
SMART goals are a common and popular method of achieving results. Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals will help you get where you need to be and can be applied to almost anything. SMART planning works especially well for increasing money by allowing you to see how you can get there. However, you can also apply the same system to any marketing efforts that you wish to use in order to grow a business or blog.
Support Financial Goals with Marketing Plans
Today, 90% of bloggers use social media to drive traffic to a website. Embracing different categories of marketing materials is one of the key elements of a successful brand strategy. But what should be included in a marketing plan today? Here are some channels for a strategy:
Content marketing is perhaps the most effective, as it can generate inbound leads.
Digital marketing via SEO, social media, and email drives audience engagement.
Allocate set budgets for the marketing channels that will drive growth the most.
Define and Understand the Audience
You will be going around in circles if you don’t understand your target audience. This is one of the most valuable parts of marketing that most beginners overlook. A defined audience allows you to laser focus your efforts towards a specific demographic that helps you account for every penny of the budget. By doing so, you can make any campaign much more efficient and increase the revenue you can use to save for a rainy day or for a more significant life event.
Track, Measure, and Analyze Results
Marketing is a constant game, and it all revolves around data. Being data-rich affords you the opportunity to extract what you need and apply it to further campaigns. This results in a more refined marketing campaign that doesn’t waste resources. Metrics such as website traffic, CTR, and bounce rate are fundamental to understanding how visitors interact with your blog and seeing what works. Google Analytics and Google Web Console are excellent introductions.
Summary
Planning for money increases to support financial goals via marketing is becoming popular with side hustlers and pro bloggers alike. Marketing plans are a powerful route to making your goals happen, but they also require a detailed plan, analysis of data, and an application of results.
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