Bold And Edgy Squarespace Design For Drea Fecht
Drea Fecht is a kickass copywriter over at DreaFecht.com She helps entrepreneurs stand out online using their number one asset: their personality. Drea’s been a long-time client of mine and she came to me for website redesign and rebrand earlier this year.
Her previous website had a retro, 80s feel to it but as her business grew, Drea no longer felt aligned with that aesthetic. She wanted something bold, edgy, and with a rock'n'roll vibe to it.
We started off by finding inspiration on Pinterest. Drea wanted something that reflects and marries the vibe of Joan Jett and The White Stripes.
After the initial mood board came together, it was pretty obvious that Drea’s website will have a bold red, blue, and black color palette. I added custom rock inspired icons that showcase her love for playing the guitar and music in general.
The photos that we chose for her website were also reflective of the rock vibe we were going for and work well together with Drea’s own photos.
Once Drea approved the new logo and the rest of her visuals, it was time to design the website.
I’ve added a cover page to hide her website from the public while the redesign took place. Then, I created the necessary new pages, reorganized her home page to put the spotlight on her new service packages, and added newsletter forms throughout so she can build her email list.
The final step was to add the new styles in which was done quickly thanks to the Styles page hack.
The end result is a modern and edgy website that still feels very clean and minimal, showcases Drea’s offers, and reflects her personality to a T.
Here’s how the finished website looks like:
Drea’s thoughts on her new website:
“Ana is a website wizard! I hired her to help me with my website and she’s gone above and beyond and helped me with my marketing and tech integrations as well. I love my website so much that I’m not ashamed to admit I want to marry it!”
Want a website like Drea?
Book a free, no-obligation website clarity call and let’s talk about how we can work together to bring your vision to life!
