5 Elements of an Irresistible Lead Magnet

If you’re serious about growing your email list, then you probably know you need an irresistible lead magnet. Creating an irresistible lead magnet might seem difficult but it doesn’t have to be.

With a bit of planning and strategy, you can create a lead magnet that grows your email list consistently, month after month.

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If you’re just starting out in your business journey, you might be wondering what a lead magnet is. In this post, I’ll explain what a lead magnet is and share the 5 elements of an irresistible lead magnet as well as some ideas for what your lead magnet could be.

What Is A Lead Magnet?

Put simply, a lead magnet is a free resource that you offer to your website visitors in exchange for their email address. It could be something as simple as a checklist or something more complex as audio or video training.

The most important thing is that once someone signs up to receive your lead magnet, through an opt-in form, they get added to an email sequence that eventually leads to your paid offers.

Lead Magnet Vs Content Upgrade

You might have even heard the term content upgrade and are wondering if that’s the same thing as a lead magnet. In short, no. A lead magnet is more general while a content upgrade is usually very specific, tied to a particular blog post, and tailored to offer more information or the next logical step in the visitor’s journey after reading said blog post.

For example, my DIY website roadmap would be considered a lead magnet. It solves a specific problem and it’s tied to my paid offers.

Now, let’s say I write a blog post about creating hype about your website launch. I could offer a website launch checklist which is more specific and related to that example post. The website launch checklist would be considered a content upgrade.

However, both your lead magnet and the content upgrade have a very specific job: enticing curiosity in your audience and getting them to join your list.

Do you need both a lead magnet and a content upgrade?

If you’re just getting started, in my humble opinion, no, you don’t. A simple lead magnet is all you need to start growing your email list.

Later on, when you get super clear on your audience and you’re looking to transition into a one-to-many business model for which you need a sizable list, you can toy with the idea of adding content upgrades.

With that out of the way, let’s talk about the 5 key elements that make an effective, irresistible lead magnet.

The 5 Elements of an Irresistible Lead Magnet

1. Professional Design

As a designer, I have to point out that your lead magnet has to have a professional design. Now that doesn’t mean that you have to go out and learn one of Adobe’s programs overnight.

But it does mean that you should incorporate a few basic design principles into your lead magnet design:

• Leave white space around elements to make your design breathe

• Avoid using text that spans from one edge of the page to the other

• When in doubt, less is more. In other words, don’t add embellishments or unnecessary decorative elements just because you can. This will only serve as a distraction from the contents of your lead magnet

That said, if you’re not feeling confident in your design skills or if you simply want to save time, be sure to check out my Canva Lead Magnet Templates. You’ll find a grand total of 50 lead magnet templates that you can mix and match to create the perfect checklist, workbook, roadmap, eBook or any other type of lead magnet for your list.

2. Solves A Specific Problem

If you want your lead magnet to be effective, it needs to solve a specific problem. Don’t offer something broad or general that could appeal to literally anyone that lands on your site.

Your lead magnet needs to be related to your paid offers so think about problems and struggles that your ideal clients are facing on the daily. Then, offer a solution in the form of a lead magnet. You don’t have to give away everything — think about the first step that gets them moving in the right direction and gives them a quick win.

3. Easy To Implement

You don’t want your lead magnet to be a roadblock and make your subscribers feel even more overwhelmed. Ideally, it should be simple (3 tools, not 77) and easy to consume— 3-5 pages is just fine, but no matter how many pages you have, use lots of white space and images to break things up!

4. Leads In To Your Paid Offers

I’ve mentioned this earlier, but it’s worth mentioning again: your lead magnet needs to tie in with your services or products. It needs to prepare your audience for working with you by establishing trust and showing you know what you’re talking about.

Now, not everyone who signs up for your email list will become a client — that’s normal. But if you nurture your list and continue showing up with value, there will be people who will go on to become your clients and raving brand fans who consume everything you put out there.

5. High Perceived Value

Most importantly, your lead magnet should offer VALUABLE information. In other words, if your lead magnet makes you feel a little uncomfortable for offering it for free, you’re on the right track.

Again, you don’t have to give everything away for free. Rather use your lead magnet to teach them the WHAT or the WHY and reserve the actual HOW for your paid offers, whether that’s services, coaching intensives, courses, workshops or high-ticket programs.

Simple Lead Magnet Ideas To Grow Your List

Ok, so now you know what a lead magnet is and what it needs to have if you want it to be effective. Here are some ideas for simple lead magnets that will help you grow your list.

• A checklist of steps needed to complete a certain task

• A roadmap that takes them from point A to point B and gives them a quick win

• A resource list that lists tools, materials, or resources they’ll need in order to achieve something (and preps them for working with you)

• An audio or video training that solves a problem they have and gives them a taste of your personality and teaching or coaching style

• A challenge or a short email course that gives them an easy win

• A personality-style quiz that gives them an answer and also allows you to segment them based on their answers

One thing I will mention here is to avoid offering a resource library as an opt-in. The biggest reason behind this is that doing so doesn’t really tell you much about your email subscribers except that they like free stuff.

That’s why targeted and specific lead magnets are better — they tell you what your audience is interested in. This allows you to send more relevant emails; resulting in higher open rates, higher click-through rates, and higher conversion.

Final Thoughts

I hope these tips helped you in creating your irresistible lead magnet. And, remember, if you don’t feel like starting from scratch, check out my Canva Lead Magnet templates in the shop.

You’ll find a grand total of 50 lead magnet templates that you can mix and match to create the perfect checklist, workbook, roadmap, eBook or any other type of lead magnet for your list.