VIP Day with Reverend Michelle Love
SPIRITUAL MEDIUM
Reverend Michelle Love is a spiritual medium who helps women navigate life after loss and guides them through their spiritual journey while helping them feel supported and unafraid.
When Michelle first reached out to me, she had a website on Wix but she found it hard to manage on her own. She also wanted to integrate scheduling tools to facilitate appointment bookings for her spiritual reading services.
Michelle wanted a website that would make it easy for her clients to learn about her services and events, facilitate the booking process, and require little to no maintenance after the project was done.
Project Goals
When we started working together, Michelle had a website on Wix. In her own words, she found it clunky to manage and wanted to use a platform that would be easier for her.
She wanted a website that:
→ Had a professional, easy to use website with a smooth client experience
→ Builds trust and shows Michelle’s integrity
→ Gives her a platform that will help her grow her audience and her online presence so she can help more people with her services
The Process
Step 1: Brand Interview
We started off with a detailed brand interview where Michelle filled me in on the vision for her website as well as the goals she has for business for the next 6 months.
Step 2: Visual Direction & Strategy
After getting clear on the project goals, I started working on the mood board that would serve as a visual direction for the design. I mapped out her customer journey and website strategy.
Step 3: Wix to Squarespace Migration
Now was time to migrate everything from Wix to Squarespace. Michelle didn’t have many pages on her current website but she did have a few premade appointment types that needed to be recreated in a new scheduling platform. The rest of the content was copied over from her current website to the new website on Squarespace.
Step 4: Website Design + (Squarespace) Acuity Scheduling Set Up
Once we had a backup of all the content on her Wix website, I designed her website on Squarespace. I also created her appointments on (Squarespace) Acuity Scheduling.
Colors & Fonts
Michelle’s old website was using dark shades of blue and purple. She also had a pre-existing logo she wanted to keep. We opted to refresh her color palette with lighter blue tones since Michelle wanted a website that exudes trust and has a light, airy feel to it.
I chose Museo Sans and Museo Slab as the font pairs for the website. The end result is typography that looks professional but light and approachable which is in line with Michelle’s goals for having a website that builds trust and makes her clients feel at ease.
Website Design
I brought together the color palette, fonts, and curated photos to design a Squarespace website that leads Michelle’s clients through an intentional customer journey.
The finished website combines the following key elements:
Core website pages: Home, About, Appointments, Contact
Testimonials throughout the website so Michelle can show the results she has gotten for her clients
Events page that makes it easy for Michelle to share her events and allows her ideal clients to see when and where the next event is taking place.
The end result is a light and airy website that feels professional, showcases Michelle’s offers, and reflects her personality.
Client Testimonial
“In a very short time of working with Ana, I have come to know her as a woman of her word. She knows her capabilities and is clear in her communication as well as excellent in doing what she says she can and will do and on time! I now know I can trust her implicitly with all of the necessary aspects to professionally creating and implementing a fully functioning and beautifully designed website. This was and is the best business decision I have made, to hire a professional who actually did live up to their promotion of what they offer and can deliver!”
— MICHELLE LOVE
Your business deserves a professional website that showcases your expertise while letting your personality shine through.
I’d love to help you create it so you can focus on working in your zone of genius and do what you do best.
Take a look at my Services page to see how we can work together to bring your dream website to life.